Running a business is hard. But scaling presents an all-new level of difficulty. The common solution to all the headaches of growing a business? Digital Marketing. Find out how your digital marketing can assist you in your business growth!

Running a business is only half of the work. Scaling is equally important. It’s crucial to your business's survival. You have to keep up with the times and trends, outgrow your competition, and stay relevant.

The use of digital marketing strategies has been proven to drive higher profit margins and allow businesses to reach new levels of scale. It’s not easy work. But done right with the top digital marketing company in Toronto, digital marketing can be very rewarding.

The benefits of digital marketing services for all types of businesses and brands are limitless and should not be overlooked. 78% of Internet users conduct product research online. If you want to grow, scale or expand, you have to leverage new technologies and ensure you stay ahead of the curve. Embracing digital marketing is one of the best ways to grow your business. Period.

How can digital marketing help with business growth?

1. Expand your market

Growing a bigger customer base is every business’s top priority. Digital marketing allows you to expand your market and bring your product or service to a global scale or zone in your local service area through local search engine optimization services.

While brick-and-mortar stores will never go out of date, e-commerce offers better accessibility. You can reach a wider set of audience and ship your product all around the world.

2. Nurture existing customers

Increase your sales through repeat purchases from existing customers! If your customers had a positive purchase experience from you, they are more likely to buy again. Stay in touch with them through email marketing. You can set up marketing systems that capture your customers’ shopping behaviour and preferences and send out personalized messages that keep them up-to-date with new products and promos, offer them discounts and customer loyalty programs, and ask for referrals too!

3. Deliver better customer service

There are three hallmarks of good customer service: speed, meaning timeliness in providing solutions; accessibility, meaning support being available anytime and anywhere across various channels that are convenient; and friendliness, meaning genuinely caring about your customer and wanting to help.

Digital Marketing hits all these three. It offers a plethora of customer service channels and allows you to quickly send out automated yet personalized responses!

How to grow a business using digital marketing

• Perform an SEO Audit

A pretty website is a great way to introduce your business to your potential customers, but it’s futile if nobody sees it. An SEO audit will tell you how you’re ranking on search engine results and what you can do to rank higher so your potential customers can find you when they need your product or service. Based on our audit, you can then optimize your website, so you rank better on search engine results.

Search Engine Optimization or SEO is a long-term strategic plan that can help you get in front of your marketplace and drive traffic to your website. It doesn’t take a lot of money, but it requires a lot of time, effort and special skills. If you’re short on time and don’t have the skill, there are plenty of affordable SEO services in Toronto that you can tap to help you with your SEO.

• Content Marketing

Digital marketers hail content as KING for plenty of reasons:

1. It can help drive traffic to your website by providing solutions to your target audience’s problems or pain points.
2. It supports your SEO strategy and helps improve your search engine ranking. In fact, research says that “You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).”
3. It builds credibility and authority. Your audience will stick around longer if you give them extra value. Content Marketing sets you apart from competition by putting you as a thought leader or authority in your industry. The more your readers learn from you, the more they trust you.

• Establish a strong and reliable social media presence.

Social Media is a powerful tool to connect with your potential and existing customers. It gives you a platform to engage with them, update them with your latest products or promos, listen to their wants and needs, and even sell directly through social media platforms like Instagram or Facebook.

You can also fast-track your business growth by generating more leads through paid ads that target the exact people who are most likely to buy your product or need your service. The best way to go about your social media campaign is to hire a social media marketing agency in Toronto that can both strategize, execute, and measure results.

• Invest in Paid Per Click Campaigns

According to Databox, 90% of web pages get zero organic traffic from Google. That’s because competition is HIGH in the digital marketplace and everywhere else; you have to employ the right strategies to achieve results. You can’t just build a website and hope for the best. Paid Per Click campaigns are a sure way to drive traffic to your website. It’s the topmost preferred digital strategy by digital marketers.

Growing your business using digital marketing is a proven and tested process that requires at least six months to a year of consistent efforts and commitment. Nonetheless, it’s proven and tested.

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Image by: Bing Digital