We’ve all probably heard of Search Engine Optimization(SEO) and Search Engine Marketing (SEM) and how they’ve helped millions of businesses grow their clientele or customer base. Both SEO and SEM are proven and tested ways to drive traffic to your website and increase revenue.

According to Think With Google, 49% of shoppers they've surveyed said that they use Google to discover or find a new item or product. That said, the fuss on Search Engine Optimization services and Search Engine Marketing is not for no reason. But what are they really, and how can they help you and your business?

If you are searching for a product or service, say plumbing company, through a Search Engine like Google, you will most likely type “best plumbing company in Toronto.” What you put in the search box is what you call a keyword. When you hit search, Google will then give you a list of websites that matches your keyword. This list comes from their inventory of websites found on the internet or worldwide web.

When you search for a product or a business online, you usually won’t reach the 10th page to find the product that you want and need. Hence, you want potential clients to see your business first before your competitors, so they purchase from you.

In essence, SEO and SEM share the same goal, to rank high and increase your visibility on search results so when your potential customers look for you, they see your brand first and buy from you.

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SEO vs. SEM: What’s the difference?

SEO is everything you have to do so that your website ranks high on the result that google gives your potential customers who are looking for your business without paying for advertising. We call this: organic strategies.

SEM is optimizing your website and paying money so your results are based on the keyword the customer typed. We call this: paid strategies.

SEO then is a component of SEM. If you want to have a successful SEM campaign, you need to properly optimize your website for search engines, which exactly what SEO is.

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How can SEO and SEM help your business?

According to DataReportal’s Digital 2020: October Global Statshot, there are over 4.66 Billion Internet Users in the entire world. That’s 60% of the world’s population.

That’s a lot of markets to tap. But you don’t need all of them for your business. Not all of them will need your product or service. You only need to be seen by those who are looking for your business. The rest of that 4.66 billion don’t matter.

To get your business in front of your potential customers, you need both SEO and SEM to correctly target who sees your website.

When done right, your SEO strategies and SEM campaigns can help:

• Drive Traffic to Your Website
• Generate New Leads
• Increase Conversions
• Grow Revenue

The world of digital marketing is huge and confusing, and noisy. Trying to figure it all out on your own will take time and will cost you more money! It’s best to work with a top digital marketing company in Toronto that offers both services and knows what they’re doing rather than a seemingly affordable SEO services company in Toronto that won’t get you the results you need.

Find a trusted company that offers search engine optimization services and can run Search Engine Marketing campaigns for you altogether. Both strategies have to work well together, or they don’t work.

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