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Building a 2,600-Player Pre- Launch Community for Maxxed Through 46 Activations
Crypto Influencer Marketing
Community Management
Maxxed is a new crypto casino preparing for launch. Before opening its doors, it set out to build a real, engaged player community across Discord and X, ready to play from day one.
Client
Maxxed
Category
Casino Pre-Launch
Work Period
August 2026 – October 2026
Industry
iGaming
The Challenge
Build an engaged pre-launch player community for a new crypto casino in eight weeks, starting from a near-zero X account and no live product.
Our Strategy
We ran a $10K Discord giveaway gated by proof of participation, promoted through weekly waves of placements across 40+ slots, sports and crypto communities and amplified by retained power creators. Weekly KPI tracking moved budget to the channels driving the most participants.
The Results
2,600 giveaway participants, up to 2.6x in the final four weeks.
46 creator and community activations
0 → 6,900+ X Followers
3,900+ Discord members after bot purge
