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Raising $700K for Music Protocol Through Strategic TGE Launch
Crypto Strategy Planning
Crypto Influencer Marketing
Music Protocol is a modular Layer 1 blockchain built for the music industry, transforming music IP into programmable blockchain assets. It connects artists with fans, enabling new revenue through gaming, AI innovation, and real-world assets.
Client
Music Protocol
Category
Token Launch Marketing
Work Period
2024
Industry
Infrastructure
The Challenge
Position Web3 Music Protocol for retail understanding and speculation, while maximizing awareness among Fjord Foundry pre-sale participants within a 2-month window.
Our Strategy
Incentivized 70+ influencers with performance-based tokens to drive repeat distribution around launch, partnered with top ecosystem curators for organic reach, and built clear messaging with UGC flywheels.
The Results
$700k Raised
Largest Fjord raise of the Summer
10k UGC participants
