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Published

April 2024

Updated

2026-04-27T00:00:00.000Z

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5 Benefits of a Powerful Social Media Presence

Tyler Mullins

Founder & Owner of OMNI

5 Benefits of a Powerful Social Media Presence
Here are what you're missing out on if you're not using social media for your business

Social Media has taken the world by storm, and it's not going anywhere, nor is it slowing down. Reports from Digital 2026 Global Overview shares that as of early 2026, there are over 5.79 billion active social media users worldwide -- that's nearly 70% of the global population, with 294 million new users joining in the past year alone.

Social media isn't a channel anymore — it's the audience. 5.79B global users, +12% annual growth, 83% of marketers advertising on social, 57% of consumers following brands.

A strong social media presence is imperative for all kinds of business. Whether you're on Facebook or LinkedIn, you can't miss out on this market. Do it right with the right full-stack digital marketing agency in Toronto and it can result in great benefits for your business without having to spend too much!

1. Get noticed

If your business is new and you want to get the word out that you just opened, social media is a great way to get things going.

With the right social media strategies, you can get in front of your potential customers and let them know about your product or service even when they're not actively looking for it. This increases brand recall. They've seen your ad. So when they're actually thinking about your kind of business, they'll remember you! Or maybe they'll see you and remember that they need you. Thus, encouraging purchase.

2. Huge Network for Word-of-Mouth Marketing

Getting things going in any social media channel is no easy task. But once you start getting traction, it gets easier to spread the word about your product or service.

People trust recommendations, especially from people they also trust. Promotional strategies like "Like our Page - Share this Post - And Tag Three Friends to Win This" and Influencer Partnerships to promote your product or service are proven ways to increase brand awareness.

3. Generate Leads

When creating a general digital marketing plan, social media plays a huge role in generating leads. Whether it's to build an email list or to get more product or service inquiries, your audience is guaranteed to be on social media.

Through hyper-targeted social media marketing campaigns or ads, generating leads gets much more efficient and low-cost. There are lots of advertising campaign formats that you can use on all social media channels. You just have to choose which one suits your goals best.

4. Increase Sales

Generating revenue from your social media channels is a long-term goal for your social media plan. But if you do everything right, this could bring you a steady stream of sales directly from your page or by driving traffic to your website.

According to the Content Marketing Institute, social media advertising is used by 73% of B2B marketers in 2026 and ranks second in success (49%) in producing the best content marketing results, just behind Search Engine Marketing (SEM).

Social Selling has also become a huge trend and a powerful tool to increase sales by reaching out and nurturing relationships through social media.

5. Customer Engagement

SproutSocial shared that "57% of consumers will follow a brand to learn about new products or services while 47% will follow to stay up to date on company news."

Needless to say, social media is a proven and tested tool for you to reach out to your customers, promote and update them with your latest products and service offers, inspire them, educate them, and become a thought leader in your industry. Likewise, they can interact with your brand and later develop brand loyalty.

Again, these benefits are all dependent on your goals, strategies, and execution. Find a full-stack digital marketing agency in Toronto and remove the burden of trying to figure it all on your own.

Learn more about our X (Twitter) marketing strategies so you can implement them on your project!

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FAQ

We've got the answers.

We've got the answers.

How much does a social media marketing agency cost?

For most small-to-mid-sized businesses, social media marketing agencies charge between $1,500 and $7,500 per month, depending on scope — content production, paid ads, community management, or all three. Crypto and Web3 projects often run higher due to the specialized strategy involved. At OMNI we scope each engagement around your specific goals before quoting, so the number reflects the work, not a generic rate card.

How much does a social media marketing agency cost?

For most small-to-mid-sized businesses, social media marketing agencies charge between $1,500 and $7,500 per month, depending on scope — content production, paid ads, community management, or all three. Crypto and Web3 projects often run higher due to the specialized strategy involved. At OMNI we scope each engagement around your specific goals before quoting, so the number reflects the work, not a generic rate card.

What should I look for in a social media marketing agency?

Look for three things: case studies that prove outcomes (not just campaign aesthetics), industry experience that matches your sector, and a strategy process that starts with goals rather than tactics. An agency that can tie social activity to revenue is worth far more than one that just posts on a schedule.

What should I look for in a social media marketing agency?

Look for three things: case studies that prove outcomes (not just campaign aesthetics), industry experience that matches your sector, and a strategy process that starts with goals rather than tactics. An agency that can tie social activity to revenue is worth far more than one that just posts on a schedule.

Social media marketing agency vs. in-house team — which is better?

An in-house team gives you depth on your brand voice; an agency gives you breadth — multi-platform expertise, paid ads strategy, creative production, and benchmarks from other brands. Most businesses under $10M in revenue get more leverage from an agency. Above that, the hybrid model (in-house lead + specialist agency support) tends to win.

Social media marketing agency vs. in-house team — which is better?

An in-house team gives you depth on your brand voice; an agency gives you breadth — multi-platform expertise, paid ads strategy, creative production, and benchmarks from other brands. Most businesses under $10M in revenue get more leverage from an agency. Above that, the hybrid model (in-house lead + specialist agency support) tends to win.

How long does it take to see results from social media marketing?

Expect 90 days for early traction signals (engagement, follower growth, reach), 6 months for measurable lead flow, and 9-12 months for ROI you can plot on a chart. Brands that switch agencies every 3 months never get there. Social media compounds — the work you do in month 2 generates leads in month 8.

How long does it take to see results from social media marketing?

Expect 90 days for early traction signals (engagement, follower growth, reach), 6 months for measurable lead flow, and 9-12 months for ROI you can plot on a chart. Brands that switch agencies every 3 months never get there. Social media compounds — the work you do in month 2 generates leads in month 8.

What ROI should I expect from social media marketing?

A well-executed strategy typically delivers 3-5x return on ad spend within the first year, with organic reach contributing additional unmeasured pipeline. The compounding effect is the bigger story — by year two, brands with consistent presence are paying half what cold-traffic competitors pay per lead.

What ROI should I expect from social media marketing?

A well-executed strategy typically delivers 3-5x return on ad spend within the first year, with organic reach contributing additional unmeasured pipeline. The compounding effect is the bigger story — by year two, brands with consistent presence are paying half what cold-traffic competitors pay per lead.

What are the main benefits of social media for a business?

Five, in priority order: brand awareness (getting noticed), word-of-mouth amplification, lead generation through hyper-targeted ads, direct sales through social commerce, and customer engagement that builds long-term loyalty. The mistake most businesses make is treating social as one of these benefits instead of all five.

What are the main benefits of social media for a business?

Five, in priority order: brand awareness (getting noticed), word-of-mouth amplification, lead generation through hyper-targeted ads, direct sales through social commerce, and customer engagement that builds long-term loyalty. The mistake most businesses make is treating social as one of these benefits instead of all five.

How many people use social media worldwide in 2026?

As of mid-2026, 5.79 billion people use social media — that's 69.9% of the world's population, with 294 million new users joining in the past year alone (DataReportal Digital 2026 Global Overview). The average user spends 18 hours and 36 minutes per week on social platforms, across 6.75 different networks. If your audience isn't reachable on social, your audience isn't reachable.

How many people use social media worldwide in 2026?

As of mid-2026, 5.79 billion people use social media — that's 69.9% of the world's population, with 294 million new users joining in the past year alone (DataReportal Digital 2026 Global Overview). The average user spends 18 hours and 36 minutes per week on social platforms, across 6.75 different networks. If your audience isn't reachable on social, your audience isn't reachable.