02
Rapidly Introducing PIP Into Web3 and Onboarding Over 500k Gamers
Growth Marketing
Crypto Influencer Marketing
PiP World is an AI-powered Web3 gaming platform making financial education fun and accessible.
Client
PiP World
Category
Marketing
Work Period
August 2023 – December 2023
Industry
Gaming
The Challenge
Rapidly growing its community with high engagement levels. The aim is to establish strong social proof ahead of their Token Generation Event (TGE) and secure listings on Tier 1 exchanges.
Our Strategy
Built a Web3-native content strategy and distribution layer to grow and activate users pre-TGE, drive social proof for Tier 1 listings, and position PiP World as a fun, accessible edtech leader.
The Results
0 to 100 Brand Growth
510K Gaming users acquired
380K Community growth
