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From Zero to Viral: Bluff’s X Takeover and Growth Surge
Crypto Influencer Marketing
Crypto Social Media Marketing
Bluff.com is a next-gen crypto casino and sportsbook, backed by $21M+ led by 1kx. Built for modern players, it aims to become the fastest-growing platform through culturally relevant products like lootboxes, prediction markets, and a full sportsbook.
Client
Bluff.com
Category
Influencer Marketing
Work Period
September 2025
Industry
Igaming / Gambling
The Challenge
Bluff pushed for rapid market share, targeting top crypto influencers and stretching budget through aggressive negotiation and strong early traction.
Our Strategy
Leveraged Bluff’s positioning to secure CT influencers at 50% rates including names such as Fuelkek, Hydraze, and Spider. Built a waitlist + pre-casino flywheel to drive referrals and social proof, resulting in a viral X takeover across 220+ influencers, 300+ communities, and 1,000+ posts.
The Results
800k unique site visitors. 200k signups. 45% day 1 retention
$8B in Sim wagered volume
Over 220 KOL activations & 200 Community Activations
2k to 45k Community Growth
