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Driving 620K Crypto-Native Site Users to Polkadot's Ecosystem
Crypto Paid Advertising
Crypto Social Media Marketing
Polkadot is a multichain Layer 1 connecting independent blockchains into one interoperable network. Its ecosystem spans wallets, DeFi protocols, developer education, and infrastructure tools — all built on Polkadot's shared security model.
Client
Polkadot
Category
Ecosystem Paid Media
Work Period
2025
Industry
Infra & DeFi
The Challenge
Primary Challenge: Convert Polkadot ecosystem awareness into high-intent traffic for wallets, DeFi, and developer programs at scale.
Our Strategy
We ran a coordinated X Ads program across four Polkadot ecosystem projects — Hydration, Nova Wallet, Talisman, and the Polkadot Blockchain Academy. Each campaign used wallet-level on-chain targeting and video-first creative to deliver precision traffic at sub-$0.20 CPCs.
The Results
450.7M impressions and 194.8M video views across four ecosystem campaigns
620.5K link clicks at $0.18 average CPC
Polkadot Blockchain Academy hit $0.06 CPC — ~10x Web3 industry efficiency
Hydration ad spend correlated with on-chain TVL breakouts and new wallet creation spikes
