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Driving 20X ROI for Scratcher Through Streamer and Community Activation
Crypto Influencer Marketing
Community Management
Scratcher is a community-first crypto casino that turns scratch-card mechanics into a daily habit. Players earn free scratches through participation, and community-wide play boosts collective odds — a sticky, social alternative to iGaming.
Client
Scratcher
Category
Casino Go-To-Market
Work Period
2026
Industry
iGaming
The Challenge
Launch Scratcher from 0 into crypto-native and gambling audiences on a modest monthly budget, focused entirely on performance for a category defining, never seen before product.
Our Strategy
We built a two-track growth engine: KICK and Twitter creator activations to drive signups at cost-efficient CPA, paired with a community activation model across 100 gambling-native and Web3 Discords. A daily $1 reward mechanic and "collective odds" messaging turned one-time players into daily users.
The Results
Over 1,000 unique FTDs and 11,000+ scratch cards sold in month one
Over $100K in platform revenue in 3-weeks
