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From Zero to Hero. How Slingshot Quickly Became a Highly Anticipated Token Sale
Crypto Strategy Planning
Influencer Marketing
SlingshotDAO enables gamers to become owners, creators, and beneficiaries in the evolving world of community-generated games - SlingshotDAO makes up one of Roblox's biggest communities and rewards users for their contribution and collaboration.
Client
Slingshot
Category
Token Go-To-Market
Work Period
February 2024 – May 2025
Industry
Gaming
The Challenge
Primary Challenge: Position the Slingshot brand for a public token launch on Arbitrum through community growth and engagement.
Our Strategy
For SlingshotDAO, we developed a content strategy centered on establishing Slingshot as a premium Crypto Brand. At the center of our distrubtion was a marketing flywheel where over 50k signed up users generated UGC, shared referral links, and generated useful product feedback.
The Results
$16M Raised
393,000+ X Followers (From scratch)
1.3% Global Crypto Mindshare at peak
