Flipsies

OMNI'S APPROACH

As we've categorized the challenges in stages, we made a similar approach in creating strategies, content, and campaigns for Flipsies.

1. Building Trust & Credibility - On top of the brand awareness initiatives, we also campaigned the crypto gaming in general. We created educational content telling the audience that crypto gaming is safer than online casinos and that anyone cannot rig or hack the system. We've also created information campaigns for TRON to ensure potential players that it is a safe blockchain platform; therefore, playing Flipsies is just as safe and secure. 2. Community building We wanted to further player relationships and connect with them on a personal level. We made sure to establish Flipsies' presence in different places other than social media. So we've created a Telegram community, joined crypto forums, and even engaged the media and big influencers to spread the word about the growing community of Flipsies players. 3. Rewards and incentives Keeping the audience engaged is by making them excited and hooked to play. So we worked closely with the Flipsies team to develop the rewards and incentives to 1.) encourage trial play 2.) earn bigger bets, and 3.) get referrals.