NeurochainAI is a decentralized AI-as-a-Service (DeAIAS) network designed to streamline the development, launch, and utilization of AI-powered decentralized applications (dApps). It is the world’s first decentralized consumer-grade hardware DePIN (Decentralized Physical Infrastructure Network) for AI compute, making it a pioneer in the AI and blockchain space.
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NeurochainAI aimed to achieve rapid user acquisition by encouraging individuals to connect their GPUs to the network to process AI messages. In addition, they sought to attract investors to purchase $NCN and participate in a Node Staking event. With these ambitious goals, the challenge lay in effectively identifying and persuading relevant audiences within the crypto mining and blockchain development sectors, as well as targeting competitor audiences.
To meet NeurochainAI’s business goals, OMNI implemented a direct response marketing campaign on X, focusing on highly targeted audiences. We utilized personalized direct messaging to engage crypto miners, blockchain developers, and competitor audiences such as followers of Aethir and IO holders, encouraging them to connect their GPUs to NeurochainAI’s network. CEO Tyler advised on Token GTM Strategy and introduced the Neurochain team to over 200+ prospective KOLs and made strategic partnership introductions, resulting in a Nodeterminal collaboration, among others. Follow-up campaigns were also run for individuals who had previously expressed interest. The approach included scaling campaigns for each target audience, tailored to maximize engagement and lead conversion.
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