OptyFi

OMNI'S APPROACH

OptyFi's business model can be pretty daunting and rather ambitious. By having constant communication with the client and working closely with our team experts, we narrowed down the challenges with the following strategies.

1. Working with industry experts: We have formed a dedicated team of experts for OptyFi - from the content strategist to publicist to copywriter and graphic designed. Every team member involved in this project has extensive experience in crypto-operated business models. 2. Engagement-driven content: Like any other crypto-operated business, consumer education should be the main content message, whether social media or PR. However, too much technical information can also deflect the audience. So we segmented the target audience into different personas and have developed creative ways to engage each persona. We've explored different types of posts to do this including memes and digestible content like infographics. 3. Identifying the right marketing platforms: With limitations on paid advertisements, we analyzed the most advantageous web 2.0 and 3.0 marketing. With the client's business goals in mind, we have explored these and all other possible channels for our marketing campaigns, including forms, communities, news sites, and even engaged influencers. And once we've identified the most suitable platforms for our campaigns, we ensure that every ad spent is optimized and can significantly contribute to the client's goals. 4. Strategic and consistent execution of the groundworks: Consistency has become our greatest resource in rolling out our strategies. We have spent hours and hours building the foundation for our initiatives, starting with creating rapport with the press or joining every relevant forum and crypto community. Over time, we've seen steady growth in our metrics due to our consistency and dedication to achieve results.