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Growing InterPop's Community from 4K to 41.8K Members in 2 Months
Crypto Social Media Marketing
Community Management
InterPop is a digital entertainment company using blockchain to develop the next generation of fandom. It mints comic, game, and collectible NFTs on the Tezos blockchain, creating scarce, verifiable collectibles and skills-based games for fans.
Client
InterPop
Category
Growth Marketing
Work Period
2023
Industry
NFT / Gaming
The Challenge
Omni was tasked with growing InterPop's fandom community to 50,000 members in just 2 months, while educating the audience about its NFT collectibles and keeping the community actively engaged.
Our Strategy
Omni deployed four growth tactics for InterPop: quest like growth marketing for the gaming community, community nurturement through gamified intercommunity campaigns, cross-promotion with aligned influencers and brands, and establishing authentic social proof to attract and convert new followers.
The Results
41,800 Community Members in 2 Months
17.5M Monthly Impressions
Sold-Out NFT Collection
