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FINAL RESULTS
To achieve this balance, we focused on maintaining high levels of engagement (average of 12.5%) with Raiinmaker's users and driving user acquisition through targeted and incentivized community campaigns. Through these efforts, Omni's contribution led to an increase in the platform's number of users fourfold and developed a loyal group of brand advocates who helped spread awareness and recognition.
The balance between quantity and quality also meant creating content that was interesting and relevant to them and responding quickly to any questions or feedback. While the creator economy business model in Web3 is still relatively new, we've learned a lot of lessons along the way to the success we found.
